Content and Communications Coordinator
Orchid Development Ltd
Grand Cayman · George Town · Full-time · KYD$50,005.8 - KYD$59,997.6 Per Annum (paid Monthly)
We are seeking an experienced candidate to join our diverse and expanding team in the position of:
Content and Communications Coordinator
1 Vacancy
Orchid Development is looking for a creative, organized and hands-on Content & Marketing Coordinator to support the day-to-day delivery of marketing and communications activities across its portfolio of brands, including Cricket Square, The Brasserie and associated food and beverage outlets, The Club and other Orchid Development businesses.
The role will have a strong focus on photography, videography and social media content production and will be responsible for capturing, editing, preparing and publishing engaging content in accordance with approved content plans, brand guidelines and established approval processes.
The postholder will also provide general marketing and administrative support, maintain organized marketing assets and content libraries, coordinate routine marketing requirements with internal stakeholders and external suppliers, and assist the Content & Communications Manager with the effective implementation of marketing and communications activities.
Responsibilities include, but are not limited to:
Content Creation & Social Media Management
• Capture high-quality photography and video content for social media, digital channels, events, campaigns and other marketing requirements across Orchid Development's portfolio of brands.
• Proactively identify and capture relevant day-to-day and 'in-the-moment' content opportunities that showcase the businesses, people, amenities, events and experiences across the portfolio.
• Edit photography and video content for digital use, including the production of short-form video and Reels suitable for social media platforms.
• Produce social media content in accordance with approved content plans, campaigns, brand guidelines and creative direction provided by the Content & Communications Manager.
• Draft engaging social media captions that reflect the appropriate brand tone of voice, messaging and call to action.
• Schedule and publish approved content across relevant social media channels, ensuring accuracy, consistency and timeliness.
• Publish and repost social media Stories and other time-sensitive content as required.
• Monitor and manage engagement across social media platforms, responding to comments, messages and enquiries in a professional and timely manner in accordance with established frameworks, and escalating customer issues, complaints or complex enquiries to the Content & Communications Manager.
• Monitor social media performance and platform analytics, compile relevant data and provide regular performance updates to the Content & Communications Manager.
• Monitor social media trends, content formats and platform developments and identify relevant content opportunities for consideration.
Content & Digital Asset Management
• Maintain an organized and up-to-date digital library of photography, videography, artwork, templates and other marketing assets.
• Establish and maintain logical folder structures, file naming conventions and archiving processes to ensure marketing materials can be easily located and reused.
• Source and select appropriate imagery from existing internal image libraries and approved external sources as required.
• Resize, crop, format and prepare digital assets for use across different marketing channels.
• Maintain content calendars and assist with tracking planned content, deadlines, approvals and publication dates.
Website & Digital Channel Support
• Action routine website content updates using WordPress or other designated content management systems.
• Upload approved copy, imagery, event information and other website content as required.
• Assist with maintaining accurate and current marketing content across digital screens and other customer-facing digital touchpoints.
• Identify website content issues and escalate technical or more complex requirements to the Content & Communicatio